The many API's of social networks change all the
time. Features are added and changed continuously. One
week there is a major update for LinkedIn, the next week it is
Google or Twitter changing their interfaces. For the average
organization it is impossible to keep track of all
updates.
The team at Sociotoco has specialists doing this work on a daily
basis. They follow blogs, scan social media news, talk with peers,
and maintain a framework of integration tests which is able to
signal them immediately when existing API definitions have
been modified.