More and more businesses are using public information about
customers and employees on social networks. Marketing & sales,
recruiting, HR departments, and finance/credit departments benefit
from using such data to improve their operations. And it all starts
with finding people on social networks.
On the Internet people use many social networks, like Facebook,
LinkedIn, and Twitter. This has resulted in a huge number of
social profiles, with personal information about
customers, that are (for limited fields and data)
publicly accessible.