A major problem with CRM is that CRM systems are not social.
Standard CRM systems know nothing about the on-line
activities of your contacts.
What is the current job of a contact according to LinkedIn? What
is his current status according to Twitter? What are his latest
pictures on Facebook? What does he like or dislike on bookmarking
sites?
CRM systems are like deserted islands. They don't have any of this
information. They are not connected to the social
world.
At Sociotoco we are dedicated to solve this problem.
For example:
We can integrate people search into your CRM system.