Sociotoco Adds Social Search to BatchBlue's Social CRM

Netherlands-based startup Sociotoco finds a business partner in US-based BatchBlue Software.

BatchBlue Software, provider of the BatchBook social CRM for small business, has introduced the latest release of its flagship software BatchBook. The release includes a new partner integration with the API of Sociotoco, a social relationship management agency. This integration allows users of BatchBook to easily search and find social network accounts of their contacts, including profiles on LinkedIn, Twitter and Flickr. The results are automatically attached to the contact's social media metadata.

"Small businesses thrive on personal connections," said BatchBlue President Pamela O'Hara. "With the Sociotoco integration, BatchBook just opened up so many more opportunities to make them happen."

Within two days of BatchBlue's announcement, Sociotoco received multiple information requests from other CRM vendors and integrators, proving that social CRM is one of the hottest topics in the CRM space this year.

"Most people just talk about social CRM and few actually implement it," said Jurgen Appelo, Business Unit Manager of Sociotoco. "BatchBlue proves that it is leading in the social CRM space by integrating real-time social search capabilities into their product. And they acknowledge that social media management is such a volatile and dynamic business, that it is best to partner with specialists who implement and monitor social network connections on a daily basis."

(see the full press release here)

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